SmartSourcing – Presents the Best of Outsourcing

Nothing is fool proof and no procedure is perfect. Outsourcing IT looks like an excellent opportunity for many businesses but that has its drawbacks as well. While there seems to be infinite number of benefits for sending a project offshore, it might not always give you the best results. It is better for businesses to be aware of the pitfalls of outsourcing and look for alternatives that can help their business.

Challenges of outsourcing

A traditional IT outsourcing business model includes handling a company’s IT project by a third party entity. Once outsourced, a company has no or little control over the project. It has no control over who is working on the project or their experience and expertise. The outsourced company can either have in-house resources who work on the project or it can outsource the project to a third party. Accountability of people who actually works on the project is low and often there’s no communication between the actual resources working on the project and the business, on whose project they are working.

Advantages of outsourcing

Outsourcing has advantages too. First, it helps in saving huge amount of money. Businesses save significant amounts of money when they outsource their project and this is one of the primary reasons for the popularity of this business model. Second, there has been a shortage of qualified and experienced IT talent in the US. Hence there’s a need to tap the top IT professionals in India. This talent crunch is big reason for the popularity of this business model.

SmartSourcing – the best of both the worlds

There’s a need for a business process that includes the advantages of outsourcing without its drawbacks. SmartSourcing includes all the advantages of outsourcing like saving money and beating the talent crunch while giving businesses full control over its outsourced project and the resources working on it. Here’s how it works:

In addition to cost saving, one of the important features of SmartSourcing is that it gives a business total control of its outsourced project and also the resources working on that project. Right from hiring a candidate, giving him direction for his work, to deciding on the deadlines – a business is actively involved in this business model. Moreover, a business can actively communicate with its smart sourced staff using email, phone, video conferencing and IM, which allows them to constantly monitor and guide their virtual staff. A business pays a flat hourly rate to cover all the needs of his virtual staff which adds significantly to the cost saving.

– Virtual staff works as an extension of a business’s regular workforce
– Business owners will make the hiring and firing decision
– Remotely, owners will monitor and supervise their smart sourced staff
– Owners can collaborate with their remote staff via phone, IM, email, Skype or video conference when he feels the need
– Business owners will assign the work and the staff will be dedicated to one particular project (or to a business owner who can shift them amongst projects)
– They can work the same hours as the business
– Business owners will assign them work, review their work and also set deadlines
– They report only to the business owners or a project manager

SmartSourcing is the smart alternative to traditional outsourcing.

Outsource Article Writing – The Best Solution to Your Article Writing Problems

Running an ebusiness can be a handful especially if you’re just starting out. After you have built your website, you will need to plan and launch a targeted internet marketing campaign. Then, you will need to publish your ezine, build links for your website, improve your page ranking, and think of various ways on how you can convert your visitors to buying customers. Just thinking of all these things will take a lot of your time.

That is why, I wouldn’t be surprised if you won’t have the time to write your own articles. That’s okay. Because right now, you can choose to outsource your writing needs. Right now, this is a popular option to most internet marketers who’ll rather do more important tasks rather than tap their keyboards for hours.

The good thing about outsourcing is that you can actually save money. Instead of hiring full time writers, you can hire ghostwriters on a per need basis. That means, you only have to pay them for the articles they write. You’re not obligated to offer them with comprehensive medical insurance and bonuses (although you can offer if you want to). Another good thing is that, most ghostwriters are very competitive these days.

They’ll do everything to win your business. Some of them will even offer additional free services like posting your articles on directories. Most of these people have excellent writing and research skills. They have the capability to produce the kind of articles that you need to grow your ebusiness. The best part is, you’ll get your articles done even if you’re asleep.

How to Get the Best Banners for Your Business Promotion

In principle, you want to get the best possible result for your ads. The fact is, you need a substantial amount of money to run a successful ad campaign, and for many start up businesses, that cash is not exactly easy to come by. So what do you do?

Here’s where custom banners come in

Custom banners beat newspaper ads any day of the week! They are less expensive, less laborious to get a hold of, and they give you a substantial amount of reach. Small businesses are looking for an option that prevents them from subsequently breaking out the bank just to get some publicity, well-this is it! You get great returns, and you get the best out of a tight budget.

How to get the best banners for your business

There are two main approaches here. You can go for an in-house solution, or you can opt for a professional. Both extremes have their perks, but in terms of value delivery, it is probably a better idea to see out the design and keep it in-house. This is mainly due to the fact that you and your ‘people’ have a more in-depth knowledge of what you want to communicate, and you know your company better. It is for this reason that you will have the rare ability to pull off a cool banner, and get the best results.

Outsourcing may work to some degree, considering you will be dealing with seasoned professionals, but on a long term scale, designing your own banner is the best way to ensure that you get exactly what you are looking for.

In-house banner designing also exposes you to tons of newline technology. With various top class tools, you are allowed to experiment with many different designs, go crazy and come with something no one has ever seen before. This is a kind of value that lacks in many other types of advertizing.

How do banners compare to other modes of advertizing?

Many marketing tools pale in comparison to custom banners both in terms of efficacy and flexibility. You don’t really get much leeway with paper adverts, mainly because of the space and wording restrictions, so you have to be precise. Even when you put an ad on TV, you are still swinging for the fence based on the fact that you are playing by someone else’s rules. With banners, you get better versatility, more space to play with, and you get to play by your rules!!

There is also the pricing issue. Banners are cheaper, and they offer better longevity. This is evident based on the fact that you can use it for a long period of time without making any substantial changes to it. Other ads run a few times, and then they pale out and get redundant.


Custom banners give you a kind of utility value that is hard to match. With the right blend of tools, you can be well on your way to getting your start up company right up there with the best of them.